Background
In celebration of Singapore’s Golden Jubilee, OCBC Bank did a milestone print ad to illustrate how its innovation in banking contributes to the nation.
Problem
The brief for the center spread press ad on Singapore national main paper was 5 days before the big day.
SG50 is an important day for the nation and the ad need to be of something descent.
The brief for the center spread press ad on Singapore national main paper was 5 days before the big day.
SG50 is an important day for the nation and the ad need to be of something descent.
Solution
To rally the creatives and production team to put their mind together.
To rally the creatives and production team to put their mind together.
Idea
To tell the story we derived to have a pop-up story book that tell the story of OCBC Bank's celebrated milestone from the 60s to present day. Everyone in the team are involved from mock-up props to photography and digital imagine over the weekend.
To tell the story we derived to have a pop-up story book that tell the story of OCBC Bank's celebrated milestone from the 60s to present day. Everyone in the team are involved from mock-up props to photography and digital imagine over the weekend.
Campaign Results
OCBC Bank was congratulated by bankers
to be the leading Bank that contributed
to the success of Singapore.
to be the leading Bank that contributed
to the success of Singapore.
Agency: McCann Singapore ECD: Ali Greyali Creative Director: Max Chan Art Director: Adrian loo Designer: Christall Neo, Kenneth Copy Writer: Chrystal, Cathereina Photographer: Clayton Lai Digital Imaging: Darren Soong Producer: Qiao Juan Production Manager: Kirby
